The startup pitch is a key step in raising funding. You must be able to talk about your company in a compelling, coherent, and comprehensive manner in a short amount of time.
Your pitch should contain the following:
The Attention Getter: Lead with the most compelling reason why you have a great business.
State the Problem you are solving: It must be big enough to warrant customers to pay for it.
Show the Solution: Discuss the core product and how it is packaged and monetized. Try saying what it does in 6 words or less.
Size the Market: Do this at the Macro level and the Micro level in dollars and growth rate.
Identify the Competitive Advantage: What gives your business a 30% increase in revenue over your competition?
Discuss the Business Model: Is it recurring, a transaction fee, or other?
Show the Team: Demonstrate you have a complete team and they have experience.
Show the Growth Story: Sales, team, product, and fundraise are in motion.
Show the Investment Opportunity: How much you are raising, and what is raised so far in interest, committed or invested?
Make sure you hit these points in your next pitch.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.