In pitching your deal to an investor, it helps to know your investor first.

What type of investor are they — angel, family office, high net worth, or venture capital?

What is their investment thesis? Are they swinging for the fences, or do they want to make a series of doubles and triples?

In your pitch, emphasize the return that is appropriate for that investor.

Have they invested in startups before? What deals have they done? Were they the same or different from your deal?

In your pitch, explain how your deal compares to other deals if they have experience.

How much do they know about your market or application?

In your pitch, spend time describing the market and how your product fits into the landscape.

What angle would be best for this investor? Should you focus on the market, the traction, or some other factor?

The best way to pitch an investor is to know something about them and adjust your pitch accordingly.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.