How To Launch B2B Marketplaces

In addition to B2C marketplaces, there are B2B marketplaces that are gaining rapid adoption.

To launch a B2B marketplace consider the following tactics:

Find participants who are not monetizing their value and help them capture it through a marketplace.

Look for disruptions in the marketplace or economy as an opportunity to launch a B2B marketplace.

Start with niche segments to gain traction and awareness before moving to core products. 

Look for markets that are highly fragmented as these are easier to install a marketplace business. 

Provide no-cost or low-cost access to the marketplace so users can try it out.

Provide cybersecurity and identity checks as businesses care a great deal about who they interact with.

Provide consulting services in addition to the marketplace product.

Design your technology into the B2B business so it’s easy to use and hard to replace.

Focus on new products and services rather than existing ones as it will be easier to set up a flow of business.

 

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