How to Find Market Sizing

How to Find Market Sizing

June 1, 2020 by investor

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

One of the key selling points for a startup is their potential market size.

There are several ways to find it for your startup.

You could buy a market research report. These typically run anywhere from $5K to $20K. This is an expensive way to do it and there are other ways to find the market size.

Oftentimes you can find the summary of the market research report on the web which usually gives the market size at a high level.

You can also contact the trade association related to your industry.  

These associations are most often located in Washington D.C., as they provide government advocacy in addition to industry support.

The website of the association typically provides stats on the industry including market size and sector breakdowns. 

These sources are often more reliable than market research reports.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.