How to Craft a Good Startup Story

How to Craft a Good Startup Story

January 7, 2021 by investor

To pitch an investor, you’ll need a carefully crafted startup story. 

Just any old story won’t do. 

Tell the story in your own words as if you’re talking with a friend at a bar.

Show how the story is relevant to those in the audience, something everyone can relate to.

Keep the story simple. 

It needs to be tight and keeps the audience engaged.

Instead of starting at the beginning, start from the first big event whether it be a disaster or a success.  

Show the mistakes you made that others can learn from. 

Talk about your values and those of the company.

Demonstrate authenticity along the way.

Finally, have a message about your company’s brand that you want to communicate and use the story to build up to it.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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