Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
In running a fundraise campaign you’ll need to set up calls and meetings with investors who are busy and may struggle to find time to give you.
Of course you can have a mutual contact make an introduction and depending on the strength of their relationship you’ll get a meeting.
Also, you only have so many mutual contacts and eventually that runs out.
Another way to get a call/meeting is to do some meaningful research in a trend, company, or market and offer to share the results with the prospective investor.
Investors love to be educated about the market and companies and appreciate gaining relevant information that informs their decision process.
In your outreach, show the time and effort you’ve put into researching an area and some of the findings to pique their interest.
Then ask for a call/coffee to review the rest of the findings.
Investors are much more likely to find time for a meeting in which they will gain something rather than just give something.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
Let’s go startup something today.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.