How To Capture the Investor’s Attention in an Email

In emailing an investor it’s important to capture their attention.

The subject line and the first line in the email are the two best opportunities.

Here are some techniques to consider:

Key off a past investment made by the investor and call it out as a proxy for your deal.

This connects your deal to their portfolio.

Tie your deal into the investor’s industry focus whether it be medical device, software, healthcare, or other.

This connects your deal to their investment thesis.

Mention a referral source that is familiar to the investor.

This connects your deal to their network.

Find an article or blog post the investor wrote and highlight what you found interesting.  

This connects you to their work.

Once you have the investor’s attention follow up with key points about your startup to generate further interest.

You’re looking to connect your deal to the investor and their world.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.