Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
To pitch your deal you must first start with a prospect list of investors.
Include your contacts who are angels, family offices, and VCs.
Canvas your network for those who know angels, family offices, and VCs.
This is two degrees of separation which means warm introductions can work.
When it goes to three degrees of separation or more, then warm introductions no longer work.
Include local venture capital and formal angel network groups you have heard about.
Capture the names and emails of all the prospects and plan your approach for each one.
After you’ve made contact and given the initial pitch, you want to keep those investors up to date on your progress with monthly mailers that are short and to the point.
Focus the mailers on core results related to sales, team, product, and fundraise.
Avoid long stories as most investors want to know there are real results at play and will listen to the full story later.
Through a series of mailer updates, you can start to build a relationship with the investor.
It starts with a prospect list and it’s important to take the investors on the journey with you.
Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.
Let’s go startup something today.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.