Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

In running a fund it’s important to analyze market segments.

First, evaluate the leading companies in the market.

Are there any leaders that stand out, or are all the companies competing head-to-head with the same approach?

Highlight the supply chain to show who has control of the market — is it the producer or the consumer that drives the price?

Discuss the introduction of new technology and its impact on the current market equilibrium. Will it shift control from the producer to the consumer, or vice versa?

Review the number of companies playing in the segment and discuss the resulting fragmentation. 

Highlight the total available market for the companies in the segment. 

Identify companies within the market that stand out for competitive advantages such as network effects, virality, recurring revenue models, etc.

Conclude with a proposal to pursue investment in a company in the market segment.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.