Growth-Stage Metrics

Once you have product-market fit and start seeing growth, consider these metrics for your business:

1. Activation rate – the percentage of users achieving some step in activating your product. This helps you determine where users are dropping off.
2. Active users – the total number of users who used the product either daily or monthly.
3. Average sales cycle – the average number of days to sign up a customer.
4. Burn rate – amount of cash you are spending over your cash expenses on a monthly basis.
5. Cash runway – how many months of cash you have based on your burn rate.
6. Customer acquisition cost – the total cost of sales and marketing to sign up each customer.
7. Churn rate – the percentage of users who drop out each month.
8. Customer lifetime value – the total amount of revenue for the average customer.
9. Lead velocity rate – the growth of qualified leads in the sales pipeline.
10. Signup rate – the number of new customers signing up either daily or monthly.
11. Revenue growth rate – the percentage of growth month over month.
12. User engagement – the number of daily users divided by the number of monthly users, which shows how sticky your product is.

Each metric showcases a different aspect of your growth.

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