Generating Investor Interest in Your Email

Most investor emails are filled with stories, details, and other extraneous information in an effort to inform the investor.

This typically creates long winding emails with big blocks of text.

Instead of informing, you should intrigue the investor.

In writing an investor email the key goal is generating interest by the investor to learn more.

To generate interest consider these points:

Research the investor so you know what they are looking for and use that information in your email.

Start your email with intriguing facts about your startup such as the current traction or problem you are solving.

State in five words or less what you do as this provides context.

Once you have their attention, you must keep it.

Provide key points showing validation of your business idea and traction.

Use numbers such as metrics, market sizing, and growth rates to make your case.

Use short, concise wording.

The goal is to provide compelling information that keeps the investor reading. 

When presented with a long, rambling email most investors skim the email to find out what it’s about before committing to read it.

Make it easy for the investor to figure out what it is about.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

---

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Copyright (c) 2024, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.