Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

The prospective investor wants to see traction in your fundraise just as they want to see traction in your core business. 

In raising funding, investors will first express interest and then make a commitment before actually investing.

In a fundraise, you want to capture all three levels in your pitch.

Add up how many investors have expressed interest – which is often called soft-circled interest – and the amount, and present that number as investor interest.

Take all the committed amounts of investment and add that number to your presentation as well. 

Finally, take the amount of funding that has come into your bank account and show that number.

Over the course of the campaign those numbers will change.

It’s  important to show the prospective investor the interest from other investors throughout the campaign.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.