Focus on your Ideal Customer

Focus on your Ideal Customer

January 7, 2020 by investor

To launch your startup, identify a large market then target a small segment of that market to attack first. Choose your first segment based on ease of access and a close fit to your initial product. In other words, focus on your most ideal customer, and then grow your business from there.

Most startups want to take on the world but their efforts are easily diffused. It can be difficult to be all things to all people in the early days of your startup.

You’re looking for wins, testimonials, and proof that customers will buy your product. Start with the ones who are the best fit and then expand the circle from there.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.