Focus on the Must Dos

Focus on the Must Dos

February 18, 2021 by investor

In running a startup, it’s important to focus on the essentials of the business.

In your strategy planning, identify the Must-Dos.

The Must-Dos have to get done.

Beware of the Nice-to-Haves.

If you hear yourself saying “wouldn’t it be nice if we did this?”, it most likely will be taking you away from the essentials.

Here’s how to protect your time in the business :

1. The first rule is to say “no” and often. This frees up time for the Must-Dos.
2. Watch out for commitments that are recurring such as meetings that happen every week. If you can’t say no completely to a commitment, then bound your commitments.  
3. Don’t signup with open-ended projects that aren’t well defined. Focus your efforts on the core aspects of the project, such as building the processes and enabling others to carry the project forward.
4. Skew to the activities that can grow then scale.

Look for activities that directly contribute to the Must-Dos and focus on those.  


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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