Five Key Elements to a Startup Story: The Mission

Five Key Elements to a Startup Story: The Mission

January 5, 2021 by investor

There are five key elements to a startup story.   

The Mission is the job to be done. 

It’s the goal of the hero both now and beyond the story.

For your startup story, focus on what the CEO is trying to accomplish and how he plans to solve it.

Outline how hard the problem is for the customer and how it can be made easier.

Show how the proposed solution will save time and money for the customer. 

Talk about the steps to accomplish the mission. What must be done to bring the solution to the market. 

Finally, show how the product achieves the customer’s desired outcome. 

In telling the startup story, use the mission to set the direction.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: 

Check out our other podcasts here:
For Investors check out:
For Startups check out:
For eGuides check out:
For upcoming Events, check out 

For Feedback please contact


Copyright (c) 2020, Hall Martin and All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.