There are five key elements to a startup story.
The hero is the character whose journey the audience cares about the most.
In a startup fundraise story, this is the CEO.
Most heroes are trusty and likable.
The audience empathizes with them in some way.
Your story should focus on the hero and not just the product.
Investors seek to build a relationship with people.
The company takes on the persona of the CEO.
If the CEO is trustworthy then the company will be considered trustworthy.
In your startup fundraise story, consider how the CEO fills the role of the hero.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.