Competitive advantages increase revenue by 30% over the competition or decrease cost by 30%.

A platform-based solution is a competitive advantage over a single-product company, as a platform brings an inherent cost advantage.

Platforms reuse the research, design, architecture, and product packaging.

Customer support is also reused.

Consider adopting a platform-based approach to your business.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.