Finding Your Value Proposition

In ideating for a startup you must first start with a customer problem. 

Once you find a solution for that problem, you then identify your value proposition.

A value proposition is how you solve a problem and the benefit it brings to your customer.

Here are the steps to find your value proposition:

Start with a customer problem. 

Articulate the benefits of your proposed solution.

Choose a specific problem case.

Show how your solution solves that problem.

Show what the customer should expect from your company.

This makes your solution relevant to the customer’s problem.

Quantify if possible how your solution provides value to the customer.

This could be a calculated ROI such as your product reduces your cost by 2x.

Show how your business is uniquely positioned to solve the problem.

Phrase your value proposition in five words or less.

It should show how your customer benefits from your product or service.

Great ideas for a startup generate strong value propositions for the customer. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

---

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.

Copyright (c) 2024, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.