Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

Your financial statements will generate a wealth of metrics on your business.

Investors want to know these metrics – also called KPIs – which stands for Key Performance Indicators.

You can use the metrics to also manage the business and identify new opportunities for growing your sales and reducing costs.

Metrics also help you focus your efforts on the important things. 

Key metrics for the overall health of the business include sales growth, gross margin, and profitability.

For cash flow, you’ll find burn rate, runway, and fundraise requirements will be useful.

For recurring revenue, businesses measure cost of customer acquisition and track lifetime value of a customer, as well as churn rate.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.