Fading Affect Bias

Fading Affect Bias

March 21, 2023 by investor

Fading Affect Bias

The fading affect bias is defined by Wikipedia as a bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events.

Startups encounter both hard times and good times.  

People forget the hard times but remember the positive moments.

The harder the times, the faster the memory fades.

Founders can use this to help carry their business forward through difficult times.

Those with a higher level of grit and persistence have a higher fading affect bias.

This can be used by founders for motivation and team-building activities by recalling the good times and the bad times.

The bad times provide examples of the team’s grit and perseverance.  

The team won’t feel the pain of the bad times but will consider those days as building blocks for who they are and how far the company has come.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.



Copyright (c) 2024, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

Tags: