The elevator pitch follows a simple format.

Start with the people who have this problem so the listener has context.

Show the cost in time or dollars to demonstrate the size of the problem.

Demonstrate your competitive advantage over the other solutions.

Quantify the benefit with numbers.

Propose the next steps to discuss further.

Close with an action item to connect again. 

Here’s the format you can use to build your pitch:

<Describe people who have the problem> <show cost of the problem in time or dollars>.  Our solution <reduces the cost in time or dollars by x amount>  Unlike other products, our solution <state differentiator> to <state benefit>.  I can <state path to learn more> to tell you more. <Setup next engagement>

Here’s an example use of the template.

Office workers spend 75% of their time searching for files on the network. Our solution reduces that time by 3X. Unlike other products, our solution uses proprietary software to achieve productivity gains. I can send you a link so you can try it out. Here’s my card so you can send me your email address or call me.

Build your elevator pitch with these core concepts.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.