Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For those raising a fund, you must develop an investment thesis for your fund or investing strategy.

An investment thesis is a hypothesis that describes how a particular market is suitable for producing a positive return.

Most funds are formed around a specific vertical in which the general partners have expertise and access to dealflow. 

More than one vertical will require the partners to have expertise across several sectors and the associated dealflow access. 

You must be able to articulate your thesis and demonstrate your expertise to investors.

Use numbers to describe market sizes and growth rates.  

Identify trends and their impact on markets and businesses.

Show how your investment thesis takes advantage of these trends and how you envision the future will result in a positive return for the investors.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.