Customize the Pitch for the Investor

Customize the pitch for each investor. 

Research the investor before the pitch to learn more about their investment thesis.

Review their portfolio of startups to see what is common about them and how your deal fits.

For each investor choose three points to highlight that you think will connect with the investor.

If the investor is interested in traction then focus on the growth rates and metrics in your deal.

If the investor is interested in the team, then focus on what each team member is doing. 

Give the investor the chance to ask questions during the pitch so you understand their concerns.

Have answers for the questions posed as you’ll hear some questions repeatedly.

Oftentimes you’ll be in a place where the slides are not available.

You need to know your pitch well and can give it even without the slides.

After some practice, you’ll be able to identify investor types and can automatically customize the pitch for them.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.