Choosing the Right Channel

Choosing the Right Channel

February 16, 2021 by investor

In launching your startup, you’ll need to determine which sales channel is best for your business.

The sales channel is how you reach prospects and then turn them into customers.

Most first-time startup founders envision a channel and then assume that’s the best path.

Experienced founders know you must research, test, and analyze the channels to find the best one.

Here are the steps to choosing the right channel:

1. First, determine what you are looking for such as quantity of leads, low-cost leads, new markets, or other.
2. Consider the constraints – how much budget do you have, how much time do you have, do you need to contact a specific type of customer?
3. Set up a table and fill out the various channels such as direct sales, affiliates, SEO/SEM, partners, and more. 
3. Run some tests to see how the customer acquisition process goes.
4. Analyze each channel for cost, time, ability to scale, response time, and other.

You’re looking for channels that provide high-quality leads at a low cost, with a fast response time, and the ability to grow lead targets through that channel.

Don’t assume that the first channel that came to you is the best channel.


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Copyright (c) 2021, Hall Martin and All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.