Characteristics of an Interested Investor

Characteristics of an Interested Investor

November 2, 2023 by investor

Characteristics of an Interested Investor

In selling your business, check the buyer’s interest in the deal.

Here are some key points to look for:

The buyer accesses the data room to review key information.

Questions from the buyer indicate they are looking for alignment in the company and not just shopping for general information.

The buyer remains engaged in the transaction process and does not put it on the back burner.

The buyer demonstrates interest in the relevant parts of the business and doesn’t side-track on secondary details.

The buyer doesn’t make excuses for delays.

The buyer doesn’t waste your time asking for the same information already provided.

The buyer doesn’t use the diligence process solely to negotiate better terms.

Look for a buyer who is honest, efficient, and transparent in their diligence process. 


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.