Building Your Network for the Fundraise

Before launching your email campaign, build out your network of investors.

As you meet investors it’s important to collect their emails into a list to provide updates.

Sort the list by type of investor — angel, venture capitalist, family office, etc.

Note their investment interest — consumer, enterprise software, healthcare, or other.

Capture names of connectors — those who know investors and can connect you to them.

Six months before launching your fundraising campaign go out to your network with the message: 

‘We’re not raising funding now but in six months we’ll do so.  May I keep you informed of our progress.’

This requires no commitment from the investor so most will say yes as many want to see what you have.

Over the following months, send updates to the investors educating them about your deal.

Focus on key points about the business such as sales pipeline, team activities, product development status, and planned fundraising amounts with valuations.

Ask for advice and feedback as well to engage the investor.

An investor email campaign will be far more effective if you’ve built a list of investors who know your deal.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.