Building a Brand

Building a Brand

November 17, 2023 by investor

Building a Brand

A brand brings benefits to the startup.

Investors find value in a brand and will reflect it in the valuation.

A strong brand differentiates your startup from the competition.

It will make your startup memorable.

Here are some key steps in building a brand for your business.

Start with the founder’s story.

Identify the motivation for starting the business.

Find your voice and write out keywords or phrases that represent it.

Review your mission statement for the purpose behind your company.

If you don’t have one, then write it out now.

Gather images that represent your keywords and mission statement.

Choose a color scheme and font that matches the style of your company.

Craft a five to seven-word phrase that encapsulates the reason for your business.

Tie it all together into a logo design with the image, color, and key phrase with the font.

Use your logo with all communications.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

For more episodes from Investor Connect, please visit the site at:  

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out  

For Feedback please contact   

Please follow, share, and leave a review.

Music courtesy of Bensound.


Copyright (c) 2024, Hall Martin and All rights reserved.

Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.