Branding Positioning

Branding Positioning

November 21, 2023 by investor

Branding Positioning

Brand positioning is the place your brand holds in the customer’s mind.

It should associate your brand with a positive experience.

Here are some key strategies to consider for building your brand positioning:

Quality — this showcases the quality of your product.  

Use customer success stories, a long history in the business, and craftsmanship for this strategy.

Price — use the price of the product to position the product in the customer’s mind.

This could be either a high-end price which implies luxury or a low-end price which implies good value.

Differentiation — call out a unique feature of the product.

This could be how the product works, or a feature that competitors don’t have.

Convenience — highlight the convenience factor in your product.

Show how your product saves time.

Competition — demonstrate your product’s superiority over competitors.

It’s important to have a sustainable competitive advantage in this strategy.

Consider these brand positioning strategies for your startup.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.