Branding Positioning Statement

Branding Positioning Statement

November 22, 2023 by investor

Branding Positioning Statement

A brand positioning statement describes your product, what it does, and how it’s different from your competitors.

In crafting your brand positioning statement consider the following:

Start with your ideal customer and address their needs.

Contrast your solution with products currently available.

Give your solution a product name.

Identify the key value proposition of your product.

In developing your brand positioning statement, keep it short and to the point.

Focus on your primary values.

Connect it with your mission statement.

Call out your main value proposition.

Show how your product is unique.

Make sure your brand positioning statement is clear, simple and easy to understand.

It needs to be realistic and achievable.

It needs to address the ideal customer’s problem.

Brand positioning shows how you’re delivering on your mission statement.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.