Brand Metrics

Brand Metrics

November 23, 2023 by investor

Brand Metrics

After launching your brand, track the performance with metrics.

Here are some key metrics to consider:

Awareness — use surveys to gauge how many people are aware of the brand.

Associations — see what key attributes people associate with it.

Linkage — see how many people associate your brand with a characteristic unaided.

Quality — check how many people associate quality with the brand.  

Loyalty — use the Net Promoter Score to gauge loyalty to the brand.

Preference — use a survey to test customer’s preference for your brand over others.

Repeat customers — see how many buyers turn into repeat users.

Visibility — how prevalent is your brand in social media and other online channels?

Persuasiveness — how many customers buy the product after reviewing the brand.

Retransmission — how many customers pass the brand along to others.

Interaction rate — check the number of people who interact with the brand in a campaign.

Favorability — measure the number of people who hold a favorable view of the brand.

Sales — track the increase in sales due to the brand.

Before launching the brand, consider which metrics are the most important for your startup.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.