Best Practices for Building a Company Culture

Best Practices for Building a Company Culture

January 18, 2024 by investor

Best Practices for Building a Company Culture

In building your company culture consider these best practices:

Measure your company culture — review indicators that show how the company culture is performing such as employee engagement.

Create rituals — establish activities you repeat consistently throughout the year to foster employee engagement and have fun.

Storytelling — use stories to share experiences and create a common history with the employees.

Demonstrate the values — employees look at what you do for guidance and not just what you say.

Embrace the paradox of the startup world — early-stage companies have tremendous work to do but with limited resources.

Focus on what is right not who is right — there are many decisions to be made in a business environment so focus on fostering better decision-making.

Promote fairness — make sure each decision is fair to all involved.

Involve others in decision-making — give others the opportunity to weigh in on the discussion and use their input.

Build skills — encourage the development of the employees through developing new skills.

Consider adding these steps to your company program to build a better culture.


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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.