Assessing a Marketplace

In setting up a marketplace business here are some key points to consider in choosing a potential marketplace. 

The marketplace business model provides an advantage for the buyer, the seller, or both.

The more often the buyers and sellers use the platform — daily, weekly monthly, or more —  the more valuable it will be.

The higher the selling price the easier it will be to scale revenue.

The more people who need the platform for either buying or selling, the larger the potential market size.

The faster you can build the network, on either the buyer or seller side, the faster your platform can scale.

The more fragmented the market, the more buyers and sellers will need the platform.

The higher the growth rate of the market the greater the potential business.

Look for these factors in selecting a sector for a marketplace business model.

 

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.