An Example Investor Email Format

For writing the investor email here is an example email format to follow:

Start with why you are sending this email.

This could be seeking investment, asking for advice, or requesting a referral.

If raising funding, write about the current status of the business and the fundraise that is currently open.

Follow up with validation points including current traction, status of the product development, and the activities of the team.

Include some metrics around the business as numbers show specificity and make the business traction concrete.

Highlight the current customers and what they are saying about the product.

Give more detail about the team by mentioning their past experience including company and project names.

Provide more detail about the current fundraise including funds sought, raised, and the valuation.

Ask for the opportunity to provide more information in a call or meeting.

Keep each point to two or three sentences.

Avoid long winding stories and big blocks of text.

Investors want to know the core details about your business upfront before deciding to spend more time on it.

The core four areas of interest are sales, team, product, and fundraise.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.