In a vertical SaaS business model, there’s a strategy for growth called Win, Expand, and Extend.

In this model, the startup wins its initial customer application.

From there, the business expands into other areas of the company.

This includes other applications that use the same platform, data, or technology.

A platform-based approach provides an environment in which to plug in more applications.

A data-based approach means owning the core data and applying it to other applications.

A technology-based approach means applying the core engine to other applications.

An example technology would be Artificial Intelligence.

Extending the business model can go into suppliers and vendors.

The application could be moved into a supplier network to provide a more efficient and seamless process.

The user’s customers are potential targets.

Partners of the company could also be candidates

Finally, finance providers could be engaged. 

In this case, the company can offer payment solutions to help customers purchase the product.

Consider the Win, Expand, and Extend strategy for your vertical SaaS business.

 

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.