Investors funding startups look for key factors that point to the success of the business.

Here’s a list of key points the investor looks for in the startup:

Successful track record of the team.

Exits by the team are the most substantial proof.

Key experiences of the team in solving the problem at hand.

Strong relationships with key players in the market.

Focused strategy for going to market.

Strong communication skills by the CEO.

Evidence of success with traction.

Scalability of the business model.

Some fit with the investor’s skills and interests.

Market validation is shown by customers paying for the product.

Product validation is shown by the product working.

Evidence of momentum in the business.

A moat of some kind around the business.

The more elements you have in the deal, the more likely you are to raise funding. 

Make sure you include these points in your pitch to the investor.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.