Before launching a fundraising campaign, set up the tools you’ll need.

Here’s a list of key tools to support fundraising:

Database.

Create a list of prospective investors with name, email, phone number, and how you know them.

This could be a simple spreadsheet list or a full-blown database.

Set up a CRM system for outreach to the investors.

This could be a simple mailer tool or a fully developed CRM.

Set up an online video conference tool for holding calls with investors.

Most introductory meetings are held online.

Add a transcription tool for capturing the content of each pitch with an investor.

This will help you review the pitch and follow-up questions afterwards.

Set up a project management tool to coordinate support activities. 

It’s often the case that you will engage others to help you find investors and set up meetings.

A project management tool can help with coordinating the effort.

Install an online calendar for scheduling meetings and follow-ups.

Set up software for building the pitch deck.

Build a system to keep track of the many variations of the deck you will create.

Fundraising is a sales process with a specific set of tools for one outcome — to raise funding. 

Prepare your tools before launching your fundraising campaign

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.