In raising funding, investor follow-up is the critical work of the campaign.

Timeliness is a key factor.

Each day that passes without the follow-up degrades the value of the interaction.

Here are some tips on how to follow up with investors:

After a pitch, set up a follow-up schedule starting with the day after the pitch.  

Then repeat the follow-up three days later, one week later, and two weeks later.

This keeps the founder top of mind.

Each follow-up provides new information about the business and how it is doing.

Use the follow-up process to build a relationship with the investor.

Set up a system to track investors and plan out updates.

Take casual conversations with investors and turn them into coffee meetings to discuss further.

Take investor questions seriously and answer the next day.

Send a thank-you note to those who made an introduction and the results that came from it. 

Timeliness of follow-up is as important as the content provided.

Consider these tips on how to follow up with an investor.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.