The Four T’s of Startup Investing

The Four T’s of Startup Investing

October 23, 2025 by investor

There are many ways to evaluate a startup.

For investors funding SaaS startups, here are the four T’s to consider:

Team.  

Does the team have the skills to build the proposed startup?

Are they in place, working on the business now?

Have they proven themselves yet?

Timing.

Is now the right time for the startup?

Is the market ready for this idea?

Traction

Does the startup have revenue growth?

Will the growth continue?

Technology.

Does the startup have the right technology for the market?

Can the technology scale?

Does it provide a moat for the business?

Use the four T’s to determine if the startup is ready for an investment.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.

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