Technology adoption goes through several stages over the life of that technology.

Here are the steps of adoption:

Unknown — no one knows the technology.

Awareness — some hear about it but don’t know what it is.

Understanding — those who know it understand how it works but don’t know what to do with it.

Belittlement — those who know it consider it an underperforming technology and discard it as a toy.

Usefulness — some users find use cases for it.

Repeat usage — more users find it helpful and use it repeatedly.

Designed in — the tool becomes embedded into the workflow and is used constantly.

Locked in — the tool is something the user has no choice but to use.

Regulated — the tool becomes so prevalent that it attracts regulatory oversight.

In building your product, consider these stages for marketing the technology behind your product. 

 

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