Questions To Use in Market Research

 

In researching a market use these questions to find out more:

Who are these people in the market?

Where can you find them?

What are their challenges?

What do they aspire to achieve?

What do they read?

What do they buy?

Who are their thought leaders?

Use these questions to find out more about their customers:

What dollar level do they deal in?

How do you reach them as customers?

How do the transactions flow?

Would you like them as your customers?

What do the customers complain about?

Use these questions to find out more about their competitors:

Who are the primary competitors?

What do they offer and what is their value proposition?

Use these questions to map out a potential solution for your target market.   

 

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