Before launching a fundraiser, the founder should first develop a fundraising strategy.

This is the plan for how to prepare and then launch a fundraiser campaign.

Here are the key components of a fundraising strategy:

Identify the problem to solve and ensure it is a substantial problem that will attract investor attention.

Build a solution to show that it works, and customers will pay for it.

This could be a minimum viable product. 

Make a list of family, friends, and other personal connections who can provide funding.

The early stage of funding is the hard part and should be done by those who know you.

For the rest of the raise, you’ll need to show traction, a growth story, and a key insight that drives your business.

Traction is revenue that is growing.

A growth story shows how your product fits the market and how customers are engaging with it.

The key insight is your knowledge of the problem and how to solve it with a unique solution. 

The unique solution is your value proposition.

Investors look for a competitive advantage, and having a key insight helps.

Consider these elements in building your fundraising strategy.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.