In pitching investors, framing can be used to position the startup as a successful business.

Framing is how you structure your message to shape how your audience perceives it.

It can be used to generate credibility and overcome objections.

Start with a problem statement and a compelling solution.

Position the team as credible and trustworthy.

Articulate the benefits of the solution throughout the pitch.

Show how it aligns with the goals of the investor, which is to make a return.

Contrast is a framing technique.

Use it to show the difference between the current problem and the promised future of the solution.

Start with what you want the audience to think and work back to the solution that creates that result.

Positioning is another framing technique.

Use it to place your startup as superior by showing the competitive advantage.

Use framing in your fundraising pitch to investors.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.