The pitch deck is the key communication tool in startup fundraising.

Here are the key steps on  how to organize your pitch:

Start with a one-liner on your business.

State what the business does in a short and concise sentence.

This provides the basic context for the presentation.

Next, identify the key value proposition of the business.

The value proposition shows the startup’s unique solution to solving the problem.

Next, identify the key values in the business.

Show the team you have built and how they have the right skills for the task at hand.

Show the revenue traction of the product to demonstrate market and product validation.

Outline the target market, making the case that it’s big enough to provide a venture outcome.

Finally, outline the fundraising ask which invites investors to participate in the business.

By providing a core context to the business, one can then show how the value proposition and values in the business point to a successful startup.

Consider these steps in organizing your pitch.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.