The goal of the pitch is to persuade investors to support your startup.

Here are some key techniques to make a more persuasive pitch:

Identify what the audience seeks to do and play to that reward.

Investors seek a financial return, so they play up the potential exit.

Conversely, identify what the audience fears and bring that into the pitch.

Most investors fear losing their money, so show how the startup will not fail.

Create an image in the audience’s mind that captures their imagination.

This could be a story about a recent customer use case that shows how compelling the product is.

Consider positioning and how it can persuade the audience.

For example, showcasing your product as designed very well for a customer’s workflow gives confidence to the investor that it will be sticky.

Demonstrate credibility and build trust.

Show the experience and credentials of the team to build confidence. 

Ask questions to generate curiosity and build a little mystery into the pitch to keep the audience engaged.

Finally, answer questions with confidence to show you’re familiar with the subject and have a plan for it. 

Consider these techniques in building a persuasive pitch.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.