In raising funding, startup founders must identify and contact many investors.

Here are some key steps to getting a meeting with an investor.

Research the target investor to identify what they are interested in.

This could be a specific industry or sector.

For general investors, focus on the top three sectors in favor at the time.

Find a connection between the investor’s target sector and your startup.

Pull together research from your startup to show the current state of the industry.

Perform additional research to show trends, including what is coming up and what is going away.

Identify those companies that are doing well and those that are declining.

Show the why behind the change.

Investors look for research to inform their decisions.

Approach them to share your research results with information they can use in their investment decisions.

Offer to share your research with no ask.

This starts the relationship and lets you build on it.

Once established, you can pitch your deal as the investor knows and has the context of the sector.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.