There are many types of investors.

Founders should customize the pitch for the investor type.

Here are some key investor types to consider:

The analytical investor — this type of investor looks at the financial and sales numbers to make an investment decision.

For this type of showcase, the metrics in the business and highlight the growth performance and potential.

The impact investor — this type of investor looks at the community benefit that comes from the startup.

For this type,  highlight the environmental, social, and other benefits the company brings.

The leisure investor — this type of investor looks to have a little fun with startup investing.

For this type, point out the cutting-edge technology and the unique business model.

In most cases, your pitch deck will remain the same, but what you highlight and how you contextualize the pitch will make it more relevant to the investor.

The more you know about the investor ahead of time, the better you can customize it.

In addition, during the pitch, listen for the questions asked to determine which type of investor you may have.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.