In raising funding, it’s important to build a relationship with the investor.
Upfront, the investor wants to learn about the business and how it works.
Ultimately, the investor wants to know who they are investing in. In pitching to the investor, introduce yourself and tell them something about you.
Talk with the investor to learn more about them as well.
In following up after the pitch, go beyond email to a phone call.
In the call, exchange more information about yourself and learn more about the investor.
When you are able to call them and they pick up the phone to answer it, then you have built the basis for a relationship.
If you can’t pick up the phone and call them, then you have not yet built that relationship.
Fundraising at its heart is relationship building.
Spend the time to build that relationship.  

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.