In raising funding, it’s important to showcase the key numbers behind your business.

Here are three statistics for your startup fundraise:

Revenue traction — show what traction you have so far including the dollar amount and the growth rate.

Customers need to know where you are on the revenue-generating path and how fast it’s going. 

A 50% annual growth rate is the minimum for a venture investment.

Customer pain point — show how much the problem you are solving is currently costing the customer or the economy.

This number needs to be big and in most cases growing.  

Customer ROI — show what value in numbers your customer receives from your product.

This could include both productivity improvements and cost reductions.  

A good rule of thumb is you want this to be a 10X increase. 

The key numbers reflect the problem, the solution, and the startup’s effectiveness. 

Show these three numbers in your startup fundraising.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Thank you for joining your host Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
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Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.