Brand Equity Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. Brand equity is the value that comes from customer recognition of the brand. Startups with brand equity command a higher price for the product and differentiate from the competition. Here are the key elements of brand equity: Brand recognition Customers recognize the visual identity of the brand and value it. This differentiates your startup from the competition and reduces the cost of acquiring new business. Brand perception Customers understand what your startup does based on the brand. Customers are aware of your promise, values, and mission. Brand image The brand generates an emotion when customers see the image. It is the emotional component of the brand that connects with the customer. Brand value The brand stands for quality and helps the customer justify the cost of the product. It is the logical component of the brand. Brand equity impacts a startup’s financial performance including revenue, cost of sales, and profitability. Other benefits include lowering the cost of launching a new product, upselling and cross-selling, and lowering churn.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

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Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.