AARRR Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing. AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue It’s the mental model for the customer lifecycle. In growing sales this model breaks down the process into stages and steps which the startup can metric as follows: Acquisition —  find users through multiple channels Activation —  excite customers with your product  Retention —  bring the customers back to your site several times Referral —  generate word of mouth buzz to bring others to the site Revenue — monetize some of the users Acquisition can be through social media, email, content marketing, or other. Activation can be a user coming to a landing page on the website. Retention can be engagement through email or interactions with a blog. Referrals can be others coming to the website based on word of mouth. Revenue comes from advertising, monetizing data, or subscription services. This is the standard playbook for tech startups.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Copyright (c) 2025, Hall Martin and investorconnect.org. All rights reserved.

Disclaimer:
Hall T Martin is the director of Investor Connect, which is a 501(c)(3) nonprofit dedicated to the education of investors for early-stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon for the basis of investment decisions.